A truly global market
Philumenists all over the world
Match labels have inspired lots of people to start collecting. Enthusiastic label collectors – philumenists – can be found all over the world.
One of the very keenest was King Farouk of Egypt. At one point in the 1950s, he chartered a plane to Copenhagen. He only had one thing to do – he wanted to buy a match label worth SEK 3 000.