Swedish Match is one of the world's leading manufacturer of matches and a global actor. Around 40% of our production is sold in Europe while the remainder goes to Africa, Central America, The Caribbean, Oceania and Middle East.
Over the years, a multifarious flora of different match labels has been created – more than nine thousand different export brands are estimated to have been produced in Sweden. Three Stars, "the Mona Lisa of labels", is probably the most famous match brand in the world and was registered as early as 1887.